150 Media Stream

Video Installation

Situated in the lobby of 150 North Riverside, Chicago’s exclusive new commercial tower, a stunning video canvas of more than 3,000 square feet serves as a dynamic digital sculpture for tenants and visitors alike. Dubbed 150 Media Stream, the permanent installation features commissioned works by both established and budding artists from across the globe.

To avoid excessive repetition of contributed artworks, Leviathan has designed an intelligent content library that will continually transform over time and empower 150 Media Stream’s curators with maximum visual flexibility. Using generative algorithms to heighten originality and relevance, the system is programmed to address seasonal, monthly, weekly, daily and even real-time considerations.

These tools, combined with a robustly-built scheduling system and rotating imagery from other commissioned artists, ensure views of the installation remain visually enticing throughout every moment of the day. Such an innovative enhancement gratifies current tower inhabitants, attracts desirable new tenants, and even shares art with the public.


Client: Riverside Investment & Development Company

Executive Vice President: Anthony Scacco

Creative Director: Yuge Zhou


Creative Agency: Leviathan

Senior Creative Director: Bradon Webb

Senior Producer: Ellen Schopler

Director of Research and Engineering: Adam Berg

Lead Engineers: Adam Berg, David Braun, Chris Hall

Web CMS Director: Austin Mayer

UX Design: Austin Mayer, Adam Berg, Billie Pate

Web Developer: Fujio Harou

Content Development: Bradon Webb, Gareth Fewel, Alexis Copeland, Anthony Malagutti

2D Design/Animation: Gareth Fewel, Alexis Copeland, Ely Beyer, Nik Braatz, Andrew Butterworth, Jesse Willis, Matt Burton, Becka Riccio, Yuan Chenu, Dakota Hopkins

Editor: Kirill Mazor

System Administrator: Lucas Schira

Engineers: Scott Pagano, Elburz Sorkhabi, Mary Franck

Contributing Photography and Video: Chris Pritchard, Jay Worsley, Nick Ulivieri


Executive Producer: Chad Hutson

Executive Creative Director: Jason White


150 Media Stream: Building and System Development

Building Developer: Riverside Investment & Development Company

Building & Lobby Design: Goettsch Partners

Video Blade Design: Goettsch Partners, McCann Systems, Digital Kitchen

Software: Leviathan

Systems Engineering: McCann Systems, Leviathan

150 Media Stream Branding: The Narrative


“150 Media Stream” Video: Leviathan

Creative Director: Jason White

Directors: Daniel Ryan, Jason White, Bradon Webb

Director of Photography: O’Connor Hartnett, Mike Bove

Associate Producer: Brittany Maddock, Erica Grubman

Editor // Colorist: Kirill Mazor

Assistant Editor: Alexander Ward

2D Animation: Gareth Fewel, Nik Braatz

Design: Gareth Fewel, Nancy Hu

VFX: Anthony Malagutti

On-Site Engineer: David Braun, Adam Berg

Lighting // Gaffer: SEM-Q Productions, LLC

Camera Assistant: Mitch Buss, Matthew Bowie

Original Score and Sound Design: Joel Corelitz, Waveplant

Video Content: Leviathan


Enza Lappo, David Keohane, Ellen Schopler, Kirill Mazor, David Braun