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Sundance TV

The Red Road

The name of SundanceTV’s original drama “The Red Road” was inspired by a Native American concept focused on the right path of life and self-discovery. Many of this series’ troubled characters seem to follow any road but the right one. Taking cues from the story’s physical landscapes, our creative team used a simple stroke of red against black to powerfully brand the show and hint at tragedies yet to come. To learn more about “The Red Road”  click here.

Credits

Creative Director, Designer & 2D/3D Animation: Bradon Webb

Producer: Ellen Schopler

3D Animation: Anthony Malagutti //Katrina Nelken

2D/3D Animation & Compositing: Kyle Shoup

2D/3D Animation: Ely Beyer

Logo Design: Sara Ridky

Executive Creative Director: Jason White

Executive Producer: Chad Hutson

Chief Scientist: Matt Daly