Content

Northface

Study

After handling editorial, design and visual effects for the previous year’s North Face / Dick’s Sporting Goods joint campaign, Leviathan was happy to increase the eye candy for agency Factory Design Labs. Using a combination of new mountaintop and store footage along with existing ski clips, the Leviathan team cut together a seamless story of North Face athlete Callum Pettit transitioning from store to summit in extreme fashion. Visual effects include an assault of ice and snow as well as a dramatic transformation of the Dick’s Sporting Goods interior, all topped off with crisp graphics and type.

Credits

Client: The North Face / Dick’s Sporting Goods

Agency
: Factory Design Labs

Director of Broadcast Production: Melany Fehrenbach

Executive Creative Director: Andrew Price

Creative Director: Josh Willis

ACD/Copywriter: Jeff Jenks

Sr. Art Director: Greg Ryan

FARM LEAGUE

Production Company
 Director: Tim Wheeler

Executive Producer: Tim Lynch

Line Producer: Leigh Goldstone

LEVIATHAN

Editorial/Visual Effects/Design/Animation
Creative Director: Bradon Webb

Visual Effects Director: Matt Daly

Art Director: David Brodeur

Designer: Gareth Fewel

Lead Compositor: Chris Beers

Additional Compositing: Patrick Schultz

3D: Katrina Nelken // Haixu Zhao

Effects Artist: Tim Sepulveda

Editor: Andrew Maggio

Assistant Editor: Mike LaHood

Producer: Lauren Shawe

Executive Creative Director: Jason White

Chief Scientist: Matt Daly

Executive Producer: Chad Hutson

MUSIC/SOUND DESIGN

Composer: Joel Corelitz / Waveplant

ONLINE

Smoke Artist: Jim Annerino / Hootenanny

COLOR

Grading Artist: Mike Matusek / Nolo Digital Film

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