John Deere

Product Launch Event

“What’s cool about John Deere,” you may ask? We found out the answer is “quite a bit.” Not only does this Fortune 100 slice of Americana rank higher than the likes of American Express, Sprint and Time Warner, the company also integrates fascinating technology worthy of a blockbuster sci-fi film into their vehicles. So when Deere unveiled its new product line to their valued dealers, they went cinematic, and Leviathan was there to help set the stage.

Working with event partner SOS, Leviathan was tasked with designing 45 minutes of 3D mapped content, which was projected live onto a 200-foot wide multi-dimensional set. Revolving between being an ambient background and the show’s central star, these animated sequences showcased key brand messaging, core features of over 28 new products, and some spectacular stage transformations that attendees aptly described as “very cool.”


Client: John Deere

Agency: See Our Solutions, Inc.

Executive Producer: Curt Reed

Media Producer: Jamie Henley

Production: Leviathan

CD: Bradon Webb

Producer: Ellen Schopler

Editor: Mike LaHood

Co-Editor: Billy Sheahan

2D Design: Gareth Fewel // Ely Beyer // Katrina Nelken // Anthony Malagutti // Josh Van Praag // Kyle Shoup // Steven Greenwalt // Chris Beers // Carter Blackwood // Hung Le

3D Design & Animation: Anthony Malagutti

3D Lighting, Texture, & Composite: Anthony Malagutti // Siddhant Satuskar

Stage Design: Bradon Webb // Anthony Malagutti

Executive Creative Director: Jason White

Executive Producer: Chad Hutson

Chief Scientist: Matt Daly

Music/Sound Design: Waveplant Studios

Sound Design & Mix: Joel Corelitz