Lowe’s has been helping customers improve the places they call home for more than 60 years, both with the products they sell and the support they provide. That same industrious support also extends to their online presence, with an expansive library of “How-To” videos racking up over 50 million views.
To help standardize this high-traffic resource, Lowe’s came to Leviathan to create a flexible broadcast-quality graphics package that improves legibility and maintains brand consistency. Leviathan created a dynamic toolkit to make updates easy for staff and vendors alike, greatly reducing the amount of graphic revision time from hours to minutes, and aligns with Lowe’s high standard of design. With all content designed specifically for both desktop and mobile versions of YouTube, users can easily identify and select hot spots within the videos, increasing traffic to additional product offerings from the brand.
Just as Lowe’s “never stops improving”, Leviathan was on hand to make that task a whole lot easier.
Producer: Ellen Schopler
Creative Director: Bradon Webb
Technical Director/Programmer: Bradon Webb
Design: Nik Braatz // Alexis Copeland
Animation: Nik Braatz
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Executive Producer: Chad Hutson