Experiential

BMW

Dome Experience

BMW’s Ultimate Driving Experience event draws hordes of car enthusiasts and offers them a rare opportunity to interact with and even drive over 80 luxury vehicles. Given the automaker’s recent partnership with audio manufacturer Harman Kardon, a co-branded experience would be ideal, but not easily done.

Using an inflatable projection dome as a weatherproof theater, Leviathan created an immersive content installation featuring stunning 360° projected dome content and 7.1 surround sound. BMW and Harman Kardon were both integrated equally and seamlessly into the concept, which served to excite, inspire and educate visiting consumers.

Designed to tour throughout the year, this experience hits 8 cities over 74 days, reaching thousands of attendees nationwide.

Credits

Creative Director: Bradon Webb

Producer: Ellen Schopler

Associate Producer: Kelsey Barrentine

3D Animation, Render, & Composite: Anthony Malagutti

3D Animation, Lighting, & Render: Andrew Butterworth // Nate Davies

3D Modeling, Animation, Lighting, & Render: Zach LaPlante

2D Design & Animation/3D Animation: David Brodeur

Lead Compositor: Chris Beers

Composite: Joe Lawrence

2D Animation: Anthony Morelle

Editor: Mike LaHood

Storyboard Artists: Mike Coon // Michael Tello

Executive Creative Director: Jason White

Chief Scientist: Matt Daly

Executive Producer: Chad Hutson

Music & Sound Design: Waveplant / Joel Corelitz

Case Study:

Camera Documentation: Tobias Mattner

2D Animation: David Brodeur // Tobias Mattner

Editor: Billy Sheahan